George Weston Foods is the company behind some of New Zealand’s best-loved brands like Tip Top, Bürgen, Golden, Big Ben and Ploughman’s. My role within this account was the Art Director. I led the look and feel for social, brainstorming content ideas, concepts, storyboards, directing, photography, videography, colour grading and editing.

This work was mainly always on work that sat across Facebook, Instagram, Snapchat and TikTok. We would produce between 4-8 outputs per month, per brand. The main goal of this content was awareness and reach on social.